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About us

Welcome to the colorful world of Lien & Giel! The colorful Dutch brand for women.

It is 2001 in which I start Lien (Eline) with my own shop Liens en Linnen in Muiden. Originally as a home furnishings store with special items that I took with me from my travels as a purser. Business is going so well that soon my best friend Giel (Michiel) joins in. We knew each other from our work in the aviation world and by combining our interests, our strengths and expertise, we set up the colorful duo Lien & Giel. We opened our second store in Amsterdam, followed by The Hague and Haarlem.

We are starting to feel the urge to produce clothing ourselves and this was stimulated by the demand from our customers for good and fair colorful clothing. So we started selling colorful clothing from our own hand and other brands, which eventually only becomes our own L&G line. We produce in our own workshop in Istanbul, where organic cotton is produced under fair working conditions. The fan regularly gets a look behind the scenes of sustainable production with a mature green hand.
In 2014, due to popular demand, we decided to also produce clothing for wholesalers, with the result that our Lien & Giel label was sold worldwide. In the year 2020, Corona unfortunately throws a spanner in the works and we have to decide to sail a different course with lower sales prices. Our Turkish business partner Kenan joins in and we stop completely with wholesale and continue on our own independent foot with our webshop and 3 physical stores. From 2021 we will also start with the L&G men's line. A colorful basic range for the man with must-haves of classic polos, shirts, jogging and boxer shorts.

We produce a colorful winter and summer collection all year round and we get our inspiration from all over the world. We often name our clothing models after famous places such as Buenos Aires, Rio, Santiago and Bodrum. The designs are hand drawn by Lien after which it is printed digitally. The clothing is produced for all model women with a light vintage look from the 60s and 70s. We think it is important to design clothes with the best fits that make our fan happy and thus join our colorful Lien & Giel family.

Lien & Giel, made with love, passion & courage,

Eline, Michiel & Kenan, X